Sensory Branding Statistics
- 91% of retail customers surveyed say music has an effect on their behavior while shopping. (The Gallup Organization)
- 89% of people feel in-store television is an easy way to learn about new products. (Guideline Ad Awareness Recall Study)
- 80% of customers say on-site messaging influences their buying decision. (Point-of-Purchase Advertising Institute)
- 84% of people in the study said they were more likely to buy...in a scented room. (Smell and Taste Research Foundation)
trying on hats-F300×300

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