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Mobile Media Marketing

This post contributed by Jay Beitermann.

The explosive growth of social media gives businesses new and powerful tools to connect with customers on a personal level. With mobile marketing, you’re starting to create a social community and a one-to-one connection between your business and your customer. For businesses like restaurants, bars, nightclubs, retail clothing and many other industries, you can create a social network around your brand for significant and measurable results.

Mobile Media Marketing is a permission-based program that allows a business to send text messages to the phones of customers who choose to receive them. Businesses can use those messages to drive customers to their websites or to their stores with focused messaging, all with simple text messages.

How it works is this: customers opt in to the program, or the club, so to speak, because they get something in return. It may be a coupon or it may be just good information. Those customers tell their friends who also join and then you have all these people tied in together. It’s more than just going to the bar or store, but rather a personal connection, a feeling of ownership with that location. It builds loyalty and drives business.

Many businesses are taking advantage of such social media opportunities as Twitter. The drawback of this approach over mobile marketing is that it’s less focused. You are going to get people’s attention with Twitter because so many are into it now, but it’s too broad. It asks followers to follow just for the sake of following really. It can have value in building brand awareness in some respects, in a general way.

Related posts:

1. Mobile Messaging Draws Hungry Diners
2. Has Music Marketing Changed Because of Social Networking?
3. What is a Good Model for Social Network Marketing?
4. Does a Twitter Marketing Plan Really Work?
5. How Can Scent Marketing Help Your Business?

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7 Comments »

1. Creating a marketing ring that is cheap and effective is really important to success in business. Using text messaging and twitter is completely genius! I have recently seen more establishments participating in these type of promotions and I honestly believe that they are better businesses for employing this type of marketing and promotion of the business. This is something all businesses that would like to succeed in this technological age should invest in.

   Comment by John Salsworth — September 24, 2009 @ 1:33 pm

2. Though using twitter and other mediums such as it to market yourself, your business and your producs maybe a little less focused, it’s a great way to reach a new group of people. This is a unique new way to market whatever you would like to market, and you can find many new customers that way.

   Comment by Dave Howson — September 24, 2009 @ 11:20 pm

3. Incredibly fresh and new idea! Twitter is such a great medium to use to find new clients and keep the ones you have loyal! Text messaging is such a powerful tool to use in advertising also as it can give customers instant advertisements that could bring them into the store.

   Comment by Vincent — September 25, 2009 @ 9:17 pm

4. Wow this sure is an innovative article that could really change how I will choose to advertise down the road. I would be quite surprised if many businesses used this approach, or at least correctly. Text messaging is so commonly used now and everyone seems to prefer that over phone calls even, so perhaps this is the way of the future!

   Comment by Brenna Doyle — September 25, 2009 @ 9:53 pm

5. What unique and fresh ideas! I haven’t ever thought about using text messaging let alone twitter to generate more clients and sales! Using these mediums is surely going to help businesses I am involved in! Great ideas!

   Comment by Tommy Smith — September 26, 2009 @ 8:59 pm

6. Wow innovative and fresh idea you guys have! I’m surprised more businesses haven’t started to advocate marketing strategies that can be as effective as text messaging or utilize the vast power of the internet yet. Great points.

   Comment by danny — September 28, 2009 @ 1:59 am

7. Great post on talking about twitter and showcasing strengths and weaknesses of it’s marketing power. I also like how you point out how mobile media marketing through text messaging helps build loyalty and drives the sales of the business.

   Comment by Sherrie W — September 28, 2009 @ 3:32 am

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