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Mouth-Watering Bread from the Oven

Is there anything more appealing than freshly baked bread? Longing memory is sparked by this scent. Comfort is a genuine emotion caused by the taste and smell of fresh bread from the oven.

The use of DMX’s French Bread scent may provoke your customer to plan a whole week’s worth of menus surrounding this one basic food staple. While your customer is pondering the kitchen and evening meal, the smell of bread can be the spark to plan a beautiful dinner with the promise that goodness is on the way. The captivating scent may even have your customer contemplating additional purchases, such as a nice bottle of wine to go with dinner. Home cooking spells comfort and freshly baked bread is right up there with freshly baked cookies on the comfort scale.

Sandwich shops, specialty stores, bakeries, grocery stores, and even convenience stores could benefit from the use of this universal scent. There are many supermarkets that bake loaves of fresh bread that are kept in warmers as customers stream in after work looking for dinner. The aroma from the bakery naturally occurs at this time of day, but retailers and shops could use the French Bread scent at other times of day to draw attention to the bakery even if there is nothing in the oven.

Department stores could easily enhance the sale of bread machines and other appliances by emitting the French Bread scent in the kitchen department. For instance, a appliance retailer in the Southeast realized the value of gourmet scents when they found that the faint smell of home cooking in their store boosted sales by 33 percent.

“While vision is unquestionably our most powerful sense, when it comes to garnering an emotional response, scent is a much more powerful trigger. Seventy-five percent of the emotions we generate on a daily basis are affected by smell,” according to Martin Lindstroem, author of Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound. “Next to sight, it’s the most important sense we have.”

Related posts:

1. Use Your Loaf and Get Customers to Buy With Fresh Fragrances
2. How Can Scent Marketing Help Your Business?
3. Holiday Scents Equal Holiday Sales
4. Welcome to My Kitchen
5. Create Customer Rage With Scents… And Benefit With Profitability!

Learn more about DMX Services.

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